Oct 2008
Speaker of SMPTE Advancing Digital Imaging Forum
Percy Fung

　

May 2008
Assimilate's Scratch, into Digital Magic's RED ONE, 3D Stereo and DI post production pipeline

--RED ONE 4K codec conform and color work
--RED image prep
--Full Tangent Panels
--2K/4K .dpx DI work, with Cinetal color monitoring and Barco DP90 DLP Cinema projection
--32TB storage, 2 Stream 2K .dpx real-time palyback, and 3D alignment
--Complete real-time DCI grade Xpand 3D Cinema projection and viewing
--Dolby Digital 3D stereoscope Cinema content creator and playback server

　

May 2008

　

March 2008
Hong Kong Filmart 2008
17 to 20th March 2008, Hong Kong

Digital X programs

1. Exhibition booth: Digital Magic
    Demo Dolby Digital Cinema Master
    Demo Digital Restoration and Film damage recovery
    Demo Sony Flagship production Digi-Cine camera F-23
    Service Digital Film output with both ArriLaser and CRT solution



2. Exhibition booth: i-Magic, company under Cyperport Incurtrain program
    Demo Digital Cinema operation
    Demo Digital Signage product and service
    Launch Q-Mobile a Cinema CRM/MRM Mobile Quiz game program and service
    QMobileGame

3. Digital Film making and 35mm film output
    Screening of 15 successful 35mm Movie clips with various source of filming originals,
    35mm film and 16mm film DI process;
    HDCam SR, HDCam, XDcamHD, and DVCPro high-end Digital production
    P2, HDV, Betacam and DVCam image enhancement and film works.
    Presentation and Seminar in exchange of experience in Digital film making
    DMFilmart2008




4. Participation and organizing Digital Special effect submit under HKDEA
    Presentation of Digital Film making cross over
    DMVFX2008



See you again at Filmart 2009 in Hong Kong
　

Dec 2007

Another ArriLaser to arrive in Hong Kong

Heavy Optical has committed with Arri in purchase of an Arri Laser for quality 35mm Film work.

The industry has ask for it, and we listen.

Heavy Optical, the largest and eldest digital film service provider in Hong Kong, has provided to the industry over 30 years of quality film post production service. Servicing most part of Asia, and extending our works to Europe and America.

We work with Film productions, post-production and renowned visual effect house to create the best digital film production pipeline, meeting today's Digital Intermediate workflow.

Arri Laser ordered will include some of the special features, which will push the quality of digital film work to a higher level, these included:

a. 35mm Internegative film output

b. 35mm film negative work, specially design for CG and Animation master.

c. Work seamlessly with Kodak Cineon Genesis Plus

d. Special HD module, handle 1920 resolution files for full aperture 35mm release

e. Advance ArriLaser Interactive configuration Editor, ALICE, to enhance video based film works

f. Arri Cube color management system

h. Full service Platinum package will be acquired from Arri, to assure performance

We have all the resources and experience of CRT film work, Arri Laser would be a good addition to our batches of film systems to ensure your work to be on schedule and to meet various industrial needs

Heavy Optical working along with Digital Magic in Hong Kong, will also provide

a. Millennium 2 pin-registered scanning+ DVS Clipster, for 2K/4K scan and image files

b. Da Vinci 2K Plus, Da Vinci toolbox 2 color creation

c. Digital Vision DVNR 2K/HD444 grain control, dirt and scratches concealment

d. Da Vinci Revival for restoration.

e. mastering on HDCam SR 444

f. Flame 2007, and Smoke 2007 for conform, your 2K and HD444 workflow

g. 2K DLP cinema Barco/ Dolby/ JBL screening room

h. Deliverables, HD mastering, D-Cinema DCP, and QC service

To contact with Heavy Optical, please call 852-25715432

Lik, producer, lik@heavyoptical.com.hk

Jackie, production coordinator, jackie@heavyoptical.com.hk

Percy, technical consultant, percy@heavyoptical.com.hk

Francis, chief engineer, francis@heavyoptical.com.hk

Heavy Optical, www.heavyoptical.com.hk, is a subsidiary of the Film Magic group, partner with Digital Magic, www.digitalmagic.com.hk, and i-Magic, www.i-magic.com.hk, to serve the Asian motion picture industry
　

Full HD, FHD

Most of the early HD equipment are not full complied to the 1920x 1080 display.

Full HD will offer true 1920 x 1080 operation and display

The other level we would like to look into is 4:4:4 display of color

HDCam SR 4:4:4 also carried 12 channels of Audio

Digital Intermediate 2K

According to the early Kodak Cineon specification, this is based upon 2048 x 1556 for a full-gate 35mm film scan, or as adjust for full screening aperture for 1:2.35 anamorphic display at 1828x 1556. 10 bit log .dpx.cin is commonly use for effective post-production work

Ultra HD, UHD

Camera designed to operate higher than HD quality.

Like RED, with her 4096x 2304 is an UHD camera, employ RED code, a Wavelet base 12 bit 12:1 visually lossless compression

Peter Jackson test film has rated RED at 250 ASA at 24fps

A good digital perform to built single camera dual lens Stereoscopic vision work.

UHD 8K

7680x 4320 which has to stream 32 million pixels at 24Gbit/sec., 16x resolution of HD, comparable or said to be better than IMAX's 15 perf 70mm film work. Initial standard design to have 22 channels of audio, a NHK research project, this reminded me of a visit made 33 years ago to NHK research center, where I had experiment with prototypes of Plasma and HDTV.
　

July 2007
HDCam SR 4:4:4, complete editing and film datacine mastering systems at work
HDCam SR 4:4:4 workflow for Panavision Genesis, Viper444, and Sony f23
HDCam SR 4:4:4, is currently the highest form of HD archiving, now is the standard key production tool in Movie mastering at Digital Magic.
Sony HDCam SR 4:4:4 master is working with the DVS Clipster, DVNR HD 4:4:4, Flame 2007 and Smoke 2007, da Vinci 2KPlus, da Vinci ToolBox2, da Vinci Revival, and our Barco 2K Cinema.
HDCam SR 4:4:4 under 1920x1080 is consider to be the best tool for 2K Digital Intermediate Cinema 35mm film output. Better than standard academy 2K which sized at 1828x 1556.
HDCam SR's 12 channels audio is the best partner for Digital Cinema mastering
HDCam SR will work along with other high-end HD formats, like HDCam, D-5, and DVProHD

June 2007
Meeting the new growth of Movie production in the Region,

Sep 2006
Special Digital Cinema presentation at the Hong Kong Computer society luncheon, 500 members met during the HKICC 29th anniversary, and we are happy to present D-Cinema updates to the industry

Click here for Presentation Document:
　

Another Exciting Milestone for Us! 28th October, 2005
Digital Magic's participation in the Maiden Broadcast of HD Digital Signals in Hong Kong

Through the joint efforts of TVB and SMPTE/Hong Kong, the very first HD transmission of MPEG image sequences, with HD content produced by Digital Magic, was aired in Hong Kong yesterday, 28th October, 2005, on special UHF TV Channel 37. The high definition 1920x1080 50i digital reception results were excellent and have surpassed all quality home entertainment benchmarks for decades to come. We are indeed very happy to have taken part and made a contribution in this milestone event.

Also, during this seminar I will make a presentation on Digital Intermediate Service Development and Color Management in Asia.

Digital Entertainment Conference Asia 2005
HDTV mastering, and Digital Cinema

　

Nov 2005
An Exciting Milestone for Us!
Maiden HD public Broadcast demo at IVE in Hong Kong

Through the joint efforts of TVB, Digital Magic, and SMPTE/Hong Kong, the very first HD public Broadcast demo were aired in Hong Kong last Friday afternoon over UHF Channel 37.

The content was screened to a public of 350, with a HD screening by Barco 2K projector over a 20 feet screen, and HD video displayed on to 50 inches Panasonic LCD monitors in IVE's Hall, where the 11th SMPTE seminar taken place.
The high definition contents at 1920x1080 50i were produced by Digital Magic/Hong Kong, digital reception results were excellent and surpassed all quality home entertainment benchmarks for decades to come.
We are most happy to share this milestone success with you and your esteemed organization.

The Asia Image Apollo Awards 2005 ShortlistBest 2D Animation for Mobile/Interactive Content
“Boss Li Mini Movie” Digital Magic Ltd,

May 2005
李老闆電話篇，榮獲藝術中心及 One2Free 合辦新一代手機視像短片「潮人視像短片大募集」入圍作品.
　

FEB 2004
Discreet Logic's impressive 'Smoke' system is now operational at Digital Magic!
This highly advanced system will provide exceptional support for our expanding
work with HD and SD projects. Smoke is similar to Flame for effect layering but
offers more user-friendly on-line editing features.

It's perfect for MTV-type jobs, where additional creative editorial input
during the final post-production stage is crucial. This is made possible
due to the system's large memory of non-compressed D-1 quality storage.

2003 MARCH
The sensational Avid Digital Studio DS/HD is now part of the Digital Magic
array of cutting -edge technologies. This will help us realize our goal of
providing you with the world's finest HD editing environment for your long
format projects. A highly stable platform is absolutely necessary for your
most important creative long projects. A user-friendly system for to exchange
your HD workload to other PCs or Mac-based devices. Avid DS / HD has
been equipped with a volume HD and the 2K storage device- Accom
WSD/HD, making storage of multi-feature length works possible. The
system also works very smoothly with FCP, which is ideal since many of our
services require us to enhance finished jobs from a FCP master, and then
prep them for release, or to digital cinematic 35mm film master output.

2004 MARCH
Digital Magic was awarded official designation status as a Microsoft
Windows Media Player Service Provider.
Our goal is to use WMV9 technology for HD video projects, applying
them for large screen displays. From a HD display at your laptop, to
a plasma screen, to cell phones, or onto a large-screen projection.　

2004 APRIL
A special film screening event to coincide with the HK International Film Festival is planned.
To highlight today's latest widely used technologies in the area of Digital Kinescope
work, we will demonstrate various video format productions for 35mm cinematic film releases
at this event. Come and see how today's advanced image technology can transform your DV,
Betacam, Digital Betacam or HDCAM movies into the highest quality 35mm cinematic film
releases. Heavy Optical are indeed proud of the> success we've achieved for our south
Asian's independent film maker clients,. as well as for our cinema advertisers, too.
　

Awards: *The New York Film and TV Festivals, Best Animation Finalist
* Creativity 31, Best Consumer TVC
*International Advertising Festival Gold Award of Montreaux
This brilliant piece of work highlights Digital Magic's advanced animation capabilities and creative power. The judges were spellbound watching beautifully coloured live objects and locations morph into animated reconstructions. The overall effect is one of dreamy traditional Chinese Water Color wonder and delight.

GMCC Future Telecom of China
Awards: *International Monitor Award/ Best Special Effects
*Mobius Advertising Gold Award
*The Aurora Gold award
*Idn Intergraph Award
*Creativity 29, Award of Distinction
*US International Film and Video Festival Award
*The New York, Film and TV Festival Finalist Award
In this gem of a production, Digital Magic used a wide range of 3D cyber special effects techniques to transport viewers into the world of tomorrow, the Year 2050's telecom world. The advanced computer graphics plus a well mixed live and animated scenes offer a very unique vision of the distant future.

Hong Kong Cyberport
Award: *The Aurora Platinum Best of Show Award
This widely heralded work delighted members within the industry for its impactful imagery, 3D digital simulations, and powerful story telling. The project was produced with in the tightest of deadlines. From the initial meeting to final editing, this production was completed within one month.

Hong Kong Police Recruitment Film
Award: *New York Festival - Gold World Medal
In addition to its superb editing and pacing, this film also dazzled everyone with its special effects. In a particular, one breathtaking close-up shot of a helicopter sweeping up from out of nowhere and crossing over a tall building amazed the judges. However, in fact, this scene was created completely through quality Digital composting work at Digital Magic.

Nov2001, Latest News Major awards
**Aurora Awards 2001, Platinum Best of Show
Hong Kong's Cyberport
produced foe Hong Kong SAR Government ITBB,
supervised by ISD, producer, Mr.Eddie Cheng
Film Director/ DoP, Mr. Percy Fung

**Aurora Awards 2001, Aurora Gold Award
China Mobile Communication corporation
Film Director/ DoP, Mr. Percy Fung
Art Director, Mr. Au Hing Choeng
3D animation Director, Mr. Wong Kam Chuen

**Gold Awards of Montreux 2001
Guang Shu City, Zen's Living
Animation Director, Mr. Au Hing Cheong
DoP, Mr. Percy Fung

October 5, Quebec MIM, Multimedia Conference
Percy Fung was invited by the Ministry of Industries and Commerce to present Asia Multi-media Production Scenes, together with Hong Kong SAR Government, and Trade Development Council, we presented Hong Kong as a Hub for International Multi-media Production. Latest HDTV Production development in Hong Kong and China is well discussed. Visit to Manufacturers, and production services in Montreal has suggested that the City is very well related to our vision of future HDTV 24p 1920 x 1080 Universal format production. I can see we will do more work, and keep on purchase hardware / Software that are produced from Quebec.

February 7 Presented with American most Prestige Mobius Award, with 1st Place in Corporate Image Work for the Production of GMCC in China. Title “Future Chinese Mobile Telecom”.

End users' comments on Sony High Definition Camcorder HDW-F900 and High Definition Recorder HDW-F500:

Film Magic Limited (A special effect production house)

Mr. Percy Fung, founder and production director of Film Magic Limited said they were very proud to take the lead in Hong Kong for offering CineAlta services to their customers. CineAlta symbolizes the bond between cinematography and Digital High Definition imaging. It brings together the quality and universality of 24-frame cinematography with the real-time capability, efficiency and flexibility of Digital High Definition technology.

According to Mr. Fung, the purchase of Digital HDCAM Camcorder HDW-F900 and Digital HDCAM Recorder HDW-F500 allows them to produce pictures that are recorded according to the industry agreed Common Image format (CIF) and at a choice of different frame rates to work with international Digital Television (DTV) standards.

With this initial start-up, they are able to venture into High Definition area especially their businesses focus on digital animation and movie effect production.

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